Infocom is the annual flagship business, technology and leadership conference hosted by the ABP Group—India’s leading media conglomerate.
Objective
Due to the unprecedented pandemic situation, for the first time since its inception, the global technology seminar went virtual in 2020. The idea was to create a virtual hall where live interactive sessions could be hosted, along with devising a strategy to reach out to maximum audience, and in turn, generate registrations.
Methodology
- Creating a content strategy to reach out to the right target audience
- Setting up Facebook and Google tracking assets
- Integrating analytics for data modelling
- Maintaining a daily tracking network for registrations and leads
Results
Though a target of 500 views per day had been set, we successfully achieved two times the number, that is, approximately 1000 views per day, on the live stream aired through YouTube.
3,000+
views on YouTube live stream
26,000+
post-event views on YouTube
17,000+
engagements on Facebook in 1 month