A brand new player in UAE’s grocery e-commerce segment, Waynik is an ambitious project launched during the pandemic, which crossed several milestones over a period of a year.
Objective
The idea was to create a funnel to tap into the competition market share, while generating sales to compensate for the initial brand investment. The primary challenge was to do so by creating a self-sustaining model during the lockdown phase of the pandemic.
Methodology
- Mapping the competitive landscape
- Setting up Facebook and Google tracking assets
- Integrating analytics for data modelling
- Maintaining a daily tracking network to monitor sales vs. spends
Results
Within only a period of 6 months, we had achieved a whopping 8,000% return on ad spends, and had grabbed more than 1/10th of the organic traffic market share among online grocery shopping platforms of the region.
8,000%
return on ad spends in 6 months
1.4%
organic traffic market share acquired